“That’s where The Urgent Company comes in - created to push the envelope and harness today’s most exciting innovations that seed a compelling, mission-critical point of view one we think consumers are hungry for, and one embodied by Brave Robot’s indulgently bold brand and products.”Įach tub of Brave Robot ice cream is available to purchase for an RRP of $5.99 online and in retail locations across Northern California. Ryan Pandya, CEO and co-founder of Perfect Day, added: “Perfect Day makes animal-free dairy products delicious, but we don’t make consumer products. Back in Perfect Day's soothingly perfect kitchen, jazz music lulling me into acceptance, I licked the spoon.
#BRAVE ROBOT ICE CREAM SERIES#
It recently completed a second tranche of Series C funding, bringing the total raised in the round to $300 million. including Brave Robot and Nick's Ice Cream. Since its establishment in 2014, Perfect Day has been developing and scaling a method for producing functional protein through the fermentation of microflora and plant sugars.
#BRAVE ROBOT ICE CREAM FREE#
We are excited to bring animal-free dairy to consumers, creating a new ice cream category at retail that we can run with,” said Paul Kollesoff, co-founder and general manager at The Urgent Company. This is a taste test/review of the Brave Robot Animal Free Ice Cream in three flavors including Vanilla, Vanilla ’N Cookies and A Lot of Chocolate. “Brave Robot is truly the best of both worlds, without sacrificing the ice cream experience or the environment. The brand says that additional flavours are in development. The animal-free protein is combined with chunks and inclusions to create eight flavours of Brave Robot ice cream: PB ‘N Fudge, Buttery Pecan, Blueberry Pie and Hazelnut Chocolate Chunk, Vanilla, A Lot of Chocolate, Vanilla ‘N Cookies and Raspberry White truffle. Vanilla with praline pecan & salted caramel swirl. Brave Robot ice cream launches as the first brand from the Perfect Day-backed Urgent Company.
The new range of ice cream is made with Perfect Dairy’s non-animal whey protein which the food tech start-up claims is identical to the proteins found in cow’s milk.ĭescribed as having a “creamy indulgent taste and animal-free, planet-positive benefits”, Brave Robot is lactose free, cholesterol free and vegan. ROBOT animal-free ice cream of various flavors in cartons. So the marriage of the two actually makes sense.The Urgent Company, a new consumer packaged goods company, has launched a new ice cream brand in the US made with Perfect Day’s animal-free whey protein.īrave Robot marks The Urgent Company’s premier brand, as it claims to focus on next generation natural foods which harness innovation and science to create great tasting and sustainable animal-free foods. And at the very least, this stunt could help establish crypto as a legitimate payment method. The crypto people use to pay for ice cream today could be worth a lot more or a lot less in the coming weeks depending on the markets (excluding USD Coin, which stays at $1).īut raging volatility aside, cryptocurrencies represent a totally new way of thinking about money, just as Brave Robot/Perfect Day represent new ways of thinking about dairy. This creates a bit of a dicey proposition for Brave Robot. With millennials and Gen Z adopting decentralized currencies and blockchain technology becoming one of the most significant technological innovations, Brave Robot is thrilled to integrate cryptocurrency payment options for consumers to facilitate secure online transactions through Coinbase Commerce.Ĭryptocurrencies have made headlines throughout the year because of a combination of sky-high values (one bitcoin was worth as much as almost $65,000 in April of this year) and its volatility (bitcoin fell to $29,000 per coin in July before rebounding back up to $46,000 as of this writing). In its press announcement, Brave Robot explained the crypto move by writing: The result is animal-free milk, ice cream and other dairy products that closely mimic “the real thing.” Crypto payment is available on Brave Robot’s direct-to-consumer website and was made possible through a partnership with Coinbase Commerce.īrave Robot’s ice cream is made using Perfect Day’s technology, which ferments micro-flora organisms to recreate dairy proteins. The company announced today that consumers can now by its ice cream made from fermented flora with Bitcoin, Bitcoin Cash, DAI, Ethereum, Litecoin, or USD Coin.
Brave Robot is entering into the brave new world of cryptocurrencies.